Jake Rosenberg on Cash Flow, AI, and Creating Krete

In this episode of The Sovereign Entrepreneur, we welcome Jake Rosenberg, founder of Krete, a pioneering men's skincare brand, as he shares his entrepreneurial journey filled with innovation, resilience, and lessons from diverse industries. From launching a successful app company to building a crypto-based shoe brand and ultimately founding Krete, Jake’s story is a testament to adaptability and creative problem-solving.

Jake opens up about the challenges of starting a skincare line during the pandemic, learning chemistry to formulate products, and navigating the complexities of e-commerce. He discusses the importance of cash flow, customer acquisition strategies, and leveraging AI tools for scaling businesses. Whether you’re an aspiring entrepreneur or an experienced business owner, this episode is packed with actionable insights and inspiring anecdotes.

IN THIS EPISODE YOU'LL LEARN:

00:00:00 Introduction to The Sovereign Entrepreneur
00:07:31 Developing Skin Tones for Cosmetics  
00:15:03 Importance of Lifetime Value (LTV) and Customer Acquisition Cost (CAC)  
00:22:26 Strategies for Early Business Growth
00:30:00 Challenges of iOS 14 Update for Entrepreneurs  
00:37:36 The Rise of AI in Marketing and Advertising  
00:45:08 Strategies for E-Commerce Profitability  
00:52:39 Strategies for Retail and Wholesale Expansion
01:00:23 Understanding Resistance: 'The War of Art' Explained

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